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Understanding managerial preferences in selecting equipment
Author(s) -
Stading Gary,
Flores Benito,
Olson David
Publication year - 2001
Publication title -
journal of operations management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 3.649
H-Index - 191
eISSN - 1873-1317
pISSN - 0272-6963
DOI - 10.1016/s0272-6963(00)00047-4
Subject(s) - competitor analysis , competitive advantage , context (archaeology) , business , industrial organization , selection (genetic algorithm) , strategic management , marketing , capital equipment , manufacturing , capital (architecture) , operations management , economics , computer science , paleontology , artificial intelligence , biology , history , archaeology
Industry continues to look for methods of gaining competitive advantage through manufacturing techniques. These techniques, however, can be matched by competitors if used without the guidance of a strategic framework. Similarly, structural capacity choices can be matched by competitors without the infrastructural benefits of a well defined operations strategy. In this study, multiattribute utility (MAU) theory analysis was used in an experiment to quantify the contribution of various structural and infrastructural strategic factors toward sustaining competitive advantage within the context of a capital equipment selection decision. The experimental respondents were manufacturing managers and professionals from the plastics industry. This research provides groundwork for understanding the role of strategic infrastructural factors in sustaining competitive advantage within the structural capacity decision of selecting capital equipment in the plastics industry.