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Marketing an RN first assistant practice—Attracting and keeping clients
Author(s) -
DeFrancesco Joyce
Publication year - 2004
Publication title -
aorn journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.222
H-Index - 43
eISSN - 1878-0369
pISSN - 0001-2092
DOI - 10.1016/s0001-2092(06)60687-x
Subject(s) - reputation , business , marketing , business marketing , marketing research , sociology , social science
ABSTRACT• THE GOAL OF MARKETING an RN first assistant (RNFA) business is to enhance the RNFA's professional reputation, sell the business'services, and build solid client relationships. • THIS ARTICLE provides prospective RNFA business owners with marketing strategies and techniques for finding clients and keeping their business. AORNJ 80 (December 2004) 1081–1088.