The synergies of the Italian wine and tourism sectors | Zendy

Fabio Gaetano Santeramo | Zendy; Antonio Seccia | Zendy; Gianluca Nardone | Zendy

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The synergies of the Italian wine and tourism sectors

Author(s) -

Fabio Gaetano Santeramo,

Antonio Seccia,

Gianluca Nardone

Publication year - 2016

Publication title -

wine economics and policy

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.854

H-Index - 22

eISSN - 2213-3968

pISSN - 2212-9774

DOI - 10.1016/j.wep.2016.11.004

Subject(s) - wine , tourism , exploit , business , politics , loyalty , marketing , excellence , economy , economic geography , political science , economics , physics , computer security , law , computer science , optics

Italy is a worldwide known destination for tourism. In the Italian food industry, wine is a major sector.We analyse the synergic relations between the domestic tourism in Italy and wine industry exploring data on flows of domestic tourism among the Italian regions and key indicators for the wine industry. The region of origin of tourists is a determining factor in the choice of destination; we also highlight the role of customer loyalty. The political implications are relevant: institutions and political actors could exploit the synergies between the tourism and the wine industries by promoting excellence in wine

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