Writing cases to advance wine business research and pedagogy | Zendy

Armand Gilinsky | Zendy; Sharon L. Forbes | Zendy; Marlene M. Reed | Zendy

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Writing cases to advance wine business research and pedagogy

Author(s) -

Armand Gilinsky,

Sharon L. Forbes,

Marlene M. Reed

Publication year - 2016

Publication title -

wine economics and policy

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.854

H-Index - 22

eISSN - 2213-3968

pISSN - 2212-9774

DOI - 10.1016/j.wep.2016.04.001

Subject(s) - wine , pedagogy , marketing , mathematics education , sociology , psychology , business , food science , chemistry

This paper is meant to open a dialogue about the elements that constitute an outstanding wine business case study and, if used for teaching purposes, an instructor׳s manual. The ability to understand, synthesize, evaluate, and also create cases is becoming an increasingly important career-building skill for graduates of higher education programs across all disciplines. First we examine the market for wine business cases, and we then provide a step-by-step guide to the development of cases specifically targeted for wine business education

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