Open AccessDeterminants affecting mobile banking adoption by generation Y based on the Unified Theory of Acceptance and Use of Technology Model modified by the Technology Acceptance Model concept
Author(s) -
Waranpong Boonsiritomachai,
Krittipat Pitchayadejanant
Publication year - 2017
Publication title -
kasetsart journal of social sciences
Language(s) - English
Resource type - Journals
ISSN - 2452-3151
DOI - 10.1016/j.kjss.2017.10.005
Subject(s) - technology acceptance model , mobile banking , business , unified theory of acceptance and use of technology , knowledge management , computer science , marketing , psychology , social influence , social psychology , usability , human–computer interaction
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