Premium
Missing link in competitive manufacturing research and practice: Customer‐responsive concurrent production
Author(s) -
Schonberger Richard J.,
Brown Karen A.
Publication year - 2017
Publication title -
journal of operations management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 3.649
H-Index - 191
eISSN - 1873-1317
pISSN - 0272-6963
DOI - 10.1016/j.jom.2016.12.006
Subject(s) - realm , factory (object oriented programming) , business , production (economics) , marketing , synchronization (alternating current) , process management , industrial organization , computer science , operations management , telecommunications , engineering , economics , channel (broadcasting) , political science , law , macroeconomics , programming language
Manufacturing management, in its evolving theory, research, and practice, is plagued by mindsets that are narrowly focused on factory efficiency, with insufficient emphasis on customer responsiveness and its dominant role in competitiveness. In our presentation of these issues we describe and advocate customer‐oriented manufacturing practices, in the realm of factory infrastructure. This approach, which we call concurrent production or CP, involves configuring, equipping, and operating factories with a primary focus on synchronization with customer demand. We call on OM researchers to consider these topics in furthering the cause of market competitiveness.