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Build‐to‐order and just‐in‐time as predictors of applied supply chain knowledge and market performance
Author(s) -
Christensen William J.,
Germain Richard,
Birou Laura
Publication year - 2005
Publication title -
journal of operations management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 3.649
H-Index - 191
eISSN - 1873-1317
pISSN - 0272-6963
DOI - 10.1016/j.jom.2004.10.007
Subject(s) - supply chain , order (exchange) , upstream (networking) , business , industrial organization , downstream (manufacturing) , affect (linguistics) , marketing , computer science , psychology , computer network , finance , communication
The research increases our understanding of a build‐to‐order supply chain (BOSC) by examining the effects of two distinct yet related strategies on applied supply chain knowledge and market performance: a build‐to‐order (BTO) and a just‐in‐time (JIT) strategy. The results show that a BTO strategy positively affects market performance through its influence on the application of supply chain knowledge downstream with customers. Although a JIT strategy does affect the upstream application of knowledge with suppliers, the latter does not predict market performance. Theoretical and managerial implications are presented.