Premium
An exploration of flashbulb memory
Author(s) -
Roehm Michelle L.
Publication year - 2016
Publication title -
journal of consumer psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.433
H-Index - 110
eISSN - 1532-7663
pISSN - 1057-7408
DOI - 10.1016/j.jcps.2015.06.004
Subject(s) - surprise , event (particle physics) , psychology , action (physics) , cognitive psychology , subject (documents) , relation (database) , social psychology , computer science , world wide web , data mining , physics , quantum mechanics
Flashbulb memory (e.g., memory of one's personal situation in relation to an extraordinary event, such as a surprise marriage proposal) has yet to be closely studied by consumer researchers, and its underlying processes remain a subject of ongoing investigation. These memories can be vivid and confidently held for years after the inciting event, and when maintained as such, they appear to often include information about brands and products that were present during the original action. Maintenance of flashbulb memories depends on engagement in extensive rehearsal over time, and this is enabled by oral but not written sharing of the episode.