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A meaningful embrace: Contingent effects of embodied cues of affection
Author(s) -
Hadi Rhonda,
Valenzuela Ana
Publication year - 2014
Publication title -
journal of consumer psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.433
H-Index - 110
eISSN - 1532-7663
pISSN - 1057-7408
DOI - 10.1016/j.jcps.2014.02.001
Subject(s) - gesture , embodied cognition , psychology , affection , object (grammar) , product (mathematics) , cognitive psychology , social psychology , communication , artificial intelligence , computer science , geometry , mathematics
Can a mere gesture lead to intimate product bonding? In this research, we find that affectionate gestures (e.g. hugging, stroking) can serve as routes to object attachment. We suggest that the mere execution of an affectionate gesture can generate emotional attachment, which translates into enhanced product attitudes. However, this effect is contingent on the existence of facilitating conditions via the presence of humanlike characteristics in the target object of the affectionate gesture.