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Content and process priming: A review
Author(s) -
Janiszewski Chris,
Wyer Robert S.
Publication year - 2014
Publication title -
journal of consumer psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.433
H-Index - 110
eISSN - 1532-7663
pISSN - 1057-7408
DOI - 10.1016/j.jcps.2013.05.006
Subject(s) - priming (agriculture) , novelty , psychology , perspective (graphical) , process (computing) , cognitive psychology , cognitive science , social psychology , computer science , artificial intelligence , biology , operating system , botany , germination
The last forty years of social science research have produced over 12,000 articles on priming. The range, complexity, and novelty of priming effects are hard to comprehend, let alone explain, using a single model or perspective. In this review, we discuss content priming and process priming effects. We then propose an integrative model that can account for the combined results.