Refining the dual‐process theory of preference construction: A reply to Gawronski, Martin and Sloman, Stanovich, and Wegener and Chien | Zendy

Gorlin Margarita | Zendy; Dhar Ravi | Zendy

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Refining the dual‐process theory of preference construction: A reply to Gawronski, Martin and Sloman, Stanovich, and Wegener and Chien

Author(s) -

Gorlin Margarita,

Dhar Ravi

Publication year - 2013

Publication title -

journal of consumer psychology

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 4.433

H-Index - 110

eISSN - 1532-7663

pISSN - 1057-7408

DOI - 10.1016/j.jcps.2013.05.005

Subject(s) - dual (grammatical number) , preference , set (abstract data type) , process (computing) , context (archaeology) , epistemology , psychology , computer science , linguistics , mathematics , philosophy , paleontology , statistics , biology , programming language , operating system

Our target article proposed a dual‐system framework for understanding context and task effects in choice. In this summary, we address the major points made by each set of commentators and, building on their suggestions, define a more precise dual‐system theory of preference construction. We also propose some avenues for future research on a broader dual‐system approach to understanding choice.

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