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Dual process theory and the context of choice: Comments on Dhar and Gorlin
Author(s) -
Stanovich Keith E.
Publication year - 2013
Publication title -
journal of consumer psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.433
H-Index - 110
eISSN - 1532-7663
pISSN - 1057-7408
DOI - 10.1016/j.jcps.2013.04.008
Subject(s) - heuristics , normative , psychology , dual (grammatical number) , variety (cybernetics) , differential (mechanical device) , context (archaeology) , process (computing) , differential effects , cognitive psychology , dual process theory (moral psychology) , social psychology , epistemology , positive economics , cognitive science , computer science , artificial intelligence , economics , moral reasoning , philosophy , linguistics , medicine , paleontology , engineering , biology , aerospace engineering , operating system
Dhar and Gorlin show that default‐interventionist dual‐process theory differentially classifies several effects in the consumer choice literature and makes differential predictions across a variety of manipulations. One of the most startling differential classifications in their model is that it drives a wedge between the attraction and enhancement effects, because they arise from System 1 and System 2, respectively. System‐2 bias effects explain why sometimes less complex organisms (nonhumans, human children) can display more normative behavior than human adults. Such a finding does not at all undermine the heuristics and biases research tradition, as is sometimes argued.