Premium
Directions for judgment and decision making research based on comparison selection: Reply to Arkes, Johnson, and Kardes
Author(s) -
Simonson Itamar,
Bettman James R.,
Kramer Thomas,
Payne John W.
Publication year - 2013
Publication title -
journal of consumer psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.433
H-Index - 110
eISSN - 1532-7663
pISSN - 1057-7408
DOI - 10.1016/j.jcps.2012.10.006
Subject(s) - perspective (graphical) , selection (genetic algorithm) , psychology , management science , epistemology , computer science , artificial intelligence , economics , philosophy
Our target article proposed an alternative perspective for studying consumer judgment and decision making, focusing on the types and weights of comparisons consumers select. In this response we consider the major points made by each of the commentators and examine their implications for future work addressing our comparison‐focused approach.