The influence of context and fluency | Zendy

Arkes Hal R. | Zendy

AI Assistant Blog Pricing

Home ZAIA Blog

Premium

The influence of context and fluency

Author(s) -

Arkes Hal R.

Publication year - 2013

Publication title -

journal of consumer psychology

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 4.433

H-Index - 110

eISSN - 1532-7663

pISSN - 1057-7408

DOI - 10.1016/j.jcps.2012.10.005

Subject(s) - fluency , multitude , context (archaeology) , value (mathematics) , perception , psychology , cognitive psychology , processing fluency , computer science , epistemology , mathematics education , machine learning , paleontology , philosophy , neuroscience , biology

Simonson et al. propose a framework that emphasizes the roles of context and fluency in perception and choice. The importance of context has been emphasized throughout a very long tradition of research, and fluency has been a more recent and active topic of investigation. Simonson et al. combine them in a way that should organize a multitude of studies and make new predictions possible. However I suggest two portions of their framework that might be pruned without jeopardizing the value of their model: their motion of “latitude of acceptance” and the System1/System 2 distinction.

This content is not available in your region!

Continue researching here.

Having issues? You can contact us here

Accelerating Research