Premium
The influence of context and fluency
Author(s) -
Arkes Hal R.
Publication year - 2013
Publication title -
journal of consumer psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.433
H-Index - 110
eISSN - 1532-7663
pISSN - 1057-7408
DOI - 10.1016/j.jcps.2012.10.005
Subject(s) - fluency , multitude , context (archaeology) , value (mathematics) , perception , psychology , cognitive psychology , processing fluency , computer science , epistemology , mathematics education , machine learning , paleontology , philosophy , neuroscience , biology
Simonson et al. propose a framework that emphasizes the roles of context and fluency in perception and choice. The importance of context has been emphasized throughout a very long tradition of research, and fluency has been a more recent and active topic of investigation. Simonson et al. combine them in a way that should organize a multitude of studies and make new predictions possible. However I suggest two portions of their framework that might be pruned without jeopardizing the value of their model: their motion of “latitude of acceptance” and the System1/System 2 distinction.