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Reducing self‐control depletion effects through enhanced sensitivity to implementation: Evidence from fMRI and behavioral studies
Author(s) -
Hedgcock William M.,
Vohs Kathleen D.,
Rao Akshay R.
Publication year - 2012
Publication title -
journal of consumer psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.433
H-Index - 110
eISSN - 1532-7663
pISSN - 1057-7408
DOI - 10.1016/j.jcps.2012.05.008
Subject(s) - functional magnetic resonance imaging , self control , psychology , control (management) , set (abstract data type) , intervention (counseling) , cognitive psychology , neuroscience , social psychology , computer science , artificial intelligence , psychiatry , programming language
Research suggests self‐control relies on a limited set of resources that can be diminished by use. Recent theories posit that there are two stages of self‐control: recognizing the need for control and implementing controlled responses. We conducted a functional magnetic resonance imaging experiment and an intervention experiment to investigate whether one or both stages were affected by the prior exercise of self‐control. Results from both experiments indicated that only the implementation stage was affected. Further, we demonstrate that self‐control can be increased by an intervention designed to boost implementation, as opposed to the recognition of the need to control one's responses.