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Two types of attractive research: Cute research and beautiful research
Author(s) -
Park C. Whan
Publication year - 2012
Publication title -
journal of consumer psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.433
H-Index - 110
eISSN - 1532-7663
pISSN - 1057-7408
DOI - 10.1016/j.jcps.2012.05.005
Subject(s) - psychology , experimental research , mathematics education
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