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Research dialogue introduction
Author(s) -
Priester Joseph R.,
Petty Richard E.
Publication year - 2012
Publication title -
journal of consumer psychology
Language(s) - Uncategorized
Resource type - Journals
SCImago Journal Rank - 4.433
H-Index - 110
eISSN - 1532-7663
pISSN - 1057-7408
DOI - 10.1016/j.jcps.2012.03.005
Subject(s) - psychology , perception , competence (human resources) , social psychology , loyalty , consumer behaviour , advertising , marketing , neuroscience , business