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The role of faith in intuition, need for cognition and method of attitude formation in implicit–explicit brand attitude relationship strength
Author(s) -
Zimmerman Ian,
Redker Christopher,
Gibson Bryan
Publication year - 2011
Publication title -
journal of consumer psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.433
H-Index - 110
eISSN - 1532-7663
pISSN - 1057-7408
DOI - 10.1016/j.jcps.2011.04.001
Subject(s) - intuition , psychology , faith , attitude , trait , associative property , cognition , social psychology , implicit attitude , need for cognition , cognitive psychology , epistemology , mathematics , computer science , philosophy , cognitive science , neuroscience , pure mathematics , programming language
We tested the hypothesis that Faith in Intuition (FI) would moderate implicit–explicit attitude relationship strength for attitudes formed via associative processes, but not propositional processes. Experiments 1 and 2 demonstrated that FI moderated I–E relationship strength for attitudes formed via evaluative conditioning. High FI people had stronger I–E correlations. Experiment 2 showed that FI did not moderate I–E relationship strength for attitudes formed via propositional reasoning. Those low in Need for Cognition (NC), however, showed stronger I–E correlations than those high in NC. The importance of considering trait variables in combination with the method of attitude formation is discussed.