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Perceiving images and telling tales: A visual and verbal analysis of the meaning of the internet
Author(s) -
Joy Annamma,
Sherry John,
Venkatesh Alladi,
Deschenes Jonathan
Publication year - 2009
Publication title -
journal of consumer psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.433
H-Index - 110
eISSN - 1532-7663
pISSN - 1057-7408
DOI - 10.1016/j.jcps.2009.05.013
Subject(s) - metaphor , visual rhetoric , psychology , perception , argument (complex analysis) , meaning (existential) , abstraction , cognitive psychology , rhetoric , construct (python library) , narrative , the internet , cognitive science , linguistics , epistemology , computer science , philosophy , biochemistry , chemistry , neuroscience , world wide web , psychotherapist , programming language
This paper uses visual and verbal analysis to delve into the multi‐faceted ways in which individuals construct their own meanings and shape their own experiences with the Internet. We build on the Zaltman Metaphor Elicitation Technique, and the principles of visual rhetoric to show how perceptual processes affect picture choices, and how these choices contribute to the narrative imagination. Numerous perceptual principles [abstraction, concept formation, perceptual problem solving, constancy, closure, symmetry and balance]are identified in the choice and organization of visual images. The argument we make is that images and words (visual and textual processes) provide deeper insights into our understanding of consumer online experiences.