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Memory markers: How consumers recall the duration of experiences
Author(s) -
Ahn HeeKyung,
Liu Maggie Wenjing,
Soman Dilip
Publication year - 2009
Publication title -
journal of consumer psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.433
H-Index - 110
eISSN - 1532-7663
pISSN - 1057-7408
DOI - 10.1016/j.jcps.2009.05.002
Subject(s) - recall , psychology , memory test , cognitive psychology , human memory , process (computing) , computer science , cognition , neuroscience , operating system
In the present article, we propose a three‐stage memory marker model of memory for experience. The human mind generates and encodes “memory markers” of specific episodes, stores them in memory, and after a temporal delay retrieves these markers to reconstruct the experience and make relevant judgments. Rich experiences characterized by vivid stimuli seem to pass by quickly, yet feel longer when recalled after a period of time because the number of retrieved memory markers is large. We also examine situations in which key predictions of the memory marker model can be moderated. A field study and five laboratory experiments were conducted to test various aspects of the memory marker model and provide process support.