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An integration of perspectives on aging and consumer decision making
Author(s) -
Cole Catherine A.,
Lee Michelle P.,
Yoon Carolyn
Publication year - 2009
Publication title -
journal of consumer psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.433
H-Index - 110
eISSN - 1532-7663
pISSN - 1057-7408
DOI - 10.1016/j.jcps.2008.12.006
Subject(s) - psychology , spark (programming language) , management science , epistemology , marketing , computer science , economics , business , philosophy , programming language
In this response we integrate the three Comments (Goldberg, forthcoming; Healey & Hasher, forthcoming; Sternthal & Bonezzi, forthcoming) on our original article (Yoon, Cole, & Lee, forthcoming) and suggest both enhancements to our conceptual framework and future research directions. As a group, the responses help guide future research by ably highlighting certain complexities of studying consumer decision making and aging. Acknowledging these complexities and nuances, while encouraging research on the effects of age on consumer decision making, should help spark a new wave of studies in the area.