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Visual and verbal information processing in a consumer context: Further considerations
Author(s) -
Wyer Robert S.,
Jiang Yuwei,
Hung Iris W.
Publication year - 2008
Publication title -
journal of consumer psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.433
H-Index - 110
eISSN - 1532-7663
pISSN - 1057-7408
DOI - 10.1016/j.jcps.2008.09.005
Subject(s) - conceptualization , psychology , information processing , cognitive psychology , relation (database) , comprehension , context (archaeology) , consistency (knowledge bases) , consumer information , information processing theory , visual processing , social psychology , perception , linguistics , computer science , marketing , artificial intelligence , paleontology , philosophy , database , neuroscience , business , biology
Among the many provocative comments on the paper by Wyer, R.S., Hung, I.W., & Jiang, Y.W. (2008) Visual and verbal processing strategies in comprehension and judgment. Journal of Consumer Psychology, 18. are concerns about (a) the relation of the conceptualization proposed to more general theoretical formulations of information processing, (b) the consistency of this conceptualization with current knowledge about brain functioning, (c) its implications for other, unmentioned areas of consumer decision making, and (d) the measurement of individual differences in visual and verbal processing strategies. We attempt to respond to these concerns and, in some cases, to elaborate their implications.