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What's in a frame anyway?: A meta‐cognitive analysis of the impact of one versus two sided message framing on attitude certainty
Author(s) -
Rucker Derek D.,
Petty Richard E.,
Briñol Pablo
Publication year - 2008
Publication title -
journal of consumer psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.433
H-Index - 110
eISSN - 1532-7663
pISSN - 1057-7408
DOI - 10.1016/j.jcps.2008.01.008
Subject(s) - certainty , framing (construction) , psychology , framing effect , social psychology , cognition , epistemology , persuasion , philosophy , structural engineering , neuroscience , engineering
The current research examines a potentially new strategy to increase attitude certainty: framing messages as two sided. That is, we explore the consequences of articulating that others have considered both the positives and negatives of a message position, in the absence of any real differences in substantive content presented. Although classic research and theory appear to assume no clear benefit for simply framing a message as two sided, we develop and apply a meta‐cognitive approach that predicts advantages for such messages with respect to attitude certainty and attitude‐behavior correspondence.