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P2‐414: Stressful life events and the outcome of dementia
Author(s) -
Reich Edgardo
Publication year - 2011
Publication title -
alzheimer's and dementia
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 6.713
H-Index - 118
eISSN - 1552-5279
pISSN - 1552-5260
DOI - 10.1016/j.jalz.2011.05.1287
Subject(s) - disease , family history , medicine , dementia , risk factor , pediatrics , psychology , clinical psychology , psychiatry
a stroke conference or AD research recruitment via networking with grassroots community advocates. Door-to-door recruitment was an effective method of rural recruitment. Results: Both sites observed considerable increases in recruitment of targeted minority groups, with minority enrollment meeting or exceeding the diversity demographics of the relevant region. For example in one West Texas county cohort, African Americans compose 8.2% of the cohort (vs. 5.2% of the county population) and Hispanics represent 44.8% (vs. 35.4% of the county population). Word-of-mouth referrals and requests for outreach programs from new community contacts increased markedly. Conclusions: With the increasing complexity of AD research studies, social marketing provides a responsive, evolving, and effective means to achieve minority recruitment goals. This recruitment method is responsive to community interests and needs and is effective andmodifiable to the target population and regional characteristics.