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SegWeigh: A mixed‐method approach to segmenting potential contraceptive user groups and meeting Family Planning 2020 goals
Author(s) -
Reichwein Barbara,
Wolmarans Liezel,
Nantayi Lois,
Nassali Faith,
Kakinda Allan,
Musumba Duncan,
Nguyen Thang H.,
Baatsen Pam
Publication year - 2015
Publication title -
international journal of gynecology and obstetrics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.895
H-Index - 97
eISSN - 1879-3479
pISSN - 0020-7292
DOI - 10.1016/j.ijgo.2015.03.014
Subject(s) - medicine , family planning , psychological intervention , vietnamese , subsistence agriculture , family medicine , population , nursing , environmental health , research methodology , geography , linguistics , philosophy , archaeology , agriculture
Objective To evaluate a low‐cost mixed‐method research tool (SegWeigh) that informs awareness raising and family planning interventions for potential contraceptive users. Methods A pilot study of SegWeigh was conducted in Uganda and Vietnam between September 3, 2012, and February 21, 2013. User archetypes were produced in four steps by triangulating Demographic and Health Survey (DHS) data; a secondary literature review; family planning service provision data; and primary qualitative investigation. Results Triangulation of DHS analysis, secondary literature and service data revealed three potential user profiles: Ugandan women wanting to space pregnancies; Ugandan men wanting to limit pregnancies; and unmarried Vietnamese women having infrequent sex. Archetypes were subsequently created of “Kibuuka,” a 52‐year‐old semi‐literate subsistence farmer in rural Uganda, and “Anh,” a 20‐year‐old student in Hanoi, Vietnam. Conclusion SegWeigh rapidly produced data‐rich “real life” user profiles that might help to tailor family planning interventions.