Open AccessAssessing EU perception in Kazakhstan's mass media
Author(s) -
Bakyt Ospanova,
Houman A. Sadri,
Raushan Yelmurzayeva
Publication year - 2017
Publication title -
journal of eurasian studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.558
H-Index - 17
eISSN - 1879-3673
pISSN - 1879-3665
DOI - 10.1016/j.euras.2016.08.002
Subject(s) - kazakh , newspaper , mass media , european union , independence (probability theory) , perception , political science , point (geometry) , geography , international trade , business , psychology , law , statistics , mathematics , linguistics , philosophy , geometry , neuroscience
This paper explores the mass media perception of the European Union (EU) in Kazakhstan by utilizing the content analysis of the major mass media outlets. The authors examine news reports and periodical articles from four major national Kazakh newspapers using three measurement points. The first measurement point covers the early 1990s when Kazakhstan declared independence and began to establish its foreign relations. The second measurement point covers the periods before and after introduction of the EU Strategy for Central Asia (2006–2008). The third measurement point covers the years (2011–2013) associated with implementation with the EU Strategy and assessing its results.Our main findings suggest that Kazakhstan's mass media positively perceives the role of the EU in the region. Moreover, they tend to portray the EU mainly as an economic powerhouse. Our findings support some suggestions by similar studies of the EU's external perception