Open AccessHow to Grow the Sharing Economy? Create Prosumers!
Author(s) -
Bodo Lang,
Elsamari Botha,
Jeandri Robertson,
Joya A. Kemper,
Rebecca Dolan,
Jan Kietzmann
Publication year - 2020
Publication title -
australasian marketing journal (amj)
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.647
H-Index - 37
eISSN - 1839-3349
pISSN - 1441-3582
DOI - 10.1016/j.ausmj.2020.06.012
Subject(s) - sharing economy , gratitude , business , leverage (statistics) , prosumer , service provider , disintermediation , marketing , service (business) , computer science , renewable energy , psychology , social psychology , finance , machine learning , world wide web , electrical engineering , engineering
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