Open AccessPricing in Consumer Digital Markets: A Dynamic Framework
Author(s) -
Richard Reisman,
Adrian Payne,
Pennie Frow
Publication year - 2019
Publication title -
australasian marketing journal
Language(s) - Uncategorized
Resource type - Journals
SCImago Journal Rank - 0.647
H-Index - 37
eISSN - 1839-3349
pISSN - 1441-3582
DOI - 10.1016/j.ausmj.2019.07.002
Subject(s) - dynamic pricing , conceptual framework , context (archaeology) , product (mathematics) , extant taxon , business , marketing , value (mathematics) , pricing strategies , industrial organization , computer science , paleontology , philosophy , geometry , mathematics , epistemology , evolutionary biology , machine learning , biology