Open AccessMarketing is Scrambled: All Evidence-Based Theorists Are Invited to Breakfast
Author(s) -
Rachel Kennedy,
Nicole Hartnett
Publication year - 2018
Publication title -
australasian marketing journal (amj)
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.647
H-Index - 37
eISSN - 1839-3349
pISSN - 1441-3582
DOI - 10.1016/j.ausmj.2018.10.003
Subject(s) - homogeneous , marketing , brand loyalty , advertising , business , loyalty , brand management , marketing mix , empirical evidence , empirical research , mathematics , statistics , combinatorics , philosophy , epistemology
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