Open AccessDouble Jeopardy – 50 Years On. Reviving a Forgotten Tool that Still Predicts Brand Loyalty
Author(s) -
Charles Graham,
Dag Bennett,
K Franke,
Cathy Lu Henfrey,
May Nagy-Hamada
Publication year - 2017
Publication title -
australasian marketing journal (amj)
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.647
H-Index - 37
eISSN - 1839-3349
pISSN - 1441-3582
DOI - 10.1016/j.ausmj.2017.10.009
Subject(s) - double jeopardy , marketing , loyalty , audit , brand management , liberian dollar , advertising , business , brand awareness , purchasing , brand loyalty , brand extension , economics , political science , law , management , finance
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