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Technical Working Group B Report: Government and donor support for breastfeeding promotion in hospitals and maternity care institutions
Author(s) -
Belsey Mark,
McGuire Judith,
Greaves Peter
Publication year - 1990
Publication title -
international journal of gynecology and obstetrics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.895
H-Index - 97
eISSN - 1879-3479
pISSN - 0020-7292
DOI - 10.1016/0020-7292(90)90094-2
Subject(s) - medicine , breastfeeding , promotion (chess) , government (linguistics) , maternity care , nursing , breastfeeding promotion , family medicine , pediatrics , health care , economic growth , linguistics , philosophy , politics , political science , law , economics
The purpose of this workshop was to design a general strategy for government and donor support for breastfeeding promotion in hospitals and maternity care institutions. The overall success of the oral rehydration therapy (ORT) campaign to attract attention and funding was examined as a model. Several components were identified as leading to its success: a lobby of dynamic individuals; simple packages to “sell”; arguments that ORT was necessary and technically understandable; arguments couched in the language of either policy leaders and/or scientists; and detailed plans of action.