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Technical working group A report: Breastfeeding promotion and support in hospitals and maternity care institutions
Author(s) -
Greiner Ted,
Baumslag Naomi,
Winikoff Beverly
Publication year - 1990
Publication title -
international journal of gynecology and obstetrics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.895
H-Index - 97
eISSN - 1879-3479
pISSN - 0020-7292
DOI - 10.1016/0020-7292(90)90093-z
Subject(s) - breastfeeding , institution , medicine , promotion (chess) , identification (biology) , nursing , breastfeeding promotion , action plan , action (physics) , plan (archaeology) , public relations , political science , management , pediatrics , history , botany , physics , archaeology , quantum mechanics , politics , law , economics , biology
The purpose of this workshop was to design a general strategy for the development of activities to promote and support breastfeeding in hospitals and maternity care institutions. Several components were proposed for the success of the strategy: a strong commitment by a person with power; administrative backing; trained personnel; and consumer support. Designing a plan of action for a particular institution therefore requires the identification of allies within the institution; the identification of the agents for change; an assessment of what the institution is doing to promote or thwart breastfeeding; and an assessment of the forces that promote or thwart change.