Open AccessCan muted video advertising be as effective as video advertising with sound?
Author(s) -
Steven Bellman,
Shruthi Vale Arismendez,
D. Varan
Publication year - 2021
Publication title -
sn business and economics
Language(s) - English
Resource type - Journals
ISSN - 2662-9399
DOI - 10.1007/s43546-020-00030-9
Subject(s) - recall , advertising , phone , multimedia , task (project management) , free recall , computer science , psychology , cognitive psychology , engineering , business , linguistics , philosophy , systems engineering
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