Open AccessActive Learning to Promote Early and Effective Physician Interaction with Pharmaceutical Industry Marketing Practices
Author(s) -
Elan Baskir,
Gagani Athauda,
Golsheed N. Zeiarati,
Sanaz Kashan,
Eduardo CampsRomero,
Marin Gillis
Publication year - 2020
Publication title -
medical science educator
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.257
H-Index - 13
ISSN - 2156-8650
DOI - 10.1007/s40670-020-00943-y
Subject(s) - curriculum , session (web analytics) , medical education , bioethics , pharmaceutical industry , intervention (counseling) , conversation , medicine , psychology , nursing , political science , pharmacology , pedagogy , business , communication , advertising , law
Interactions with pharmaceutical companies influence physicians' prescribing behavior. Less than half of US family medicine residency programs have educational curricula addressing their influence. However, medical students have extensive exposure to pharmaceutical industry marketing during their early years of training. We developed a successful and required active learning curriculum for medical students during their first-year of medical school.