Open AccessDriving Customer Analytics From the Top
Author(s) -
Frank Germann,
Gary L. Lilien,
Christine Moorman,
Lars Fiedler,
Till Groβmaβ
Publication year - 2020
Publication title -
customer needs and solutions
Language(s) - English
Resource type - Journals
eISSN - 2196-2928
pISSN - 2196-291X
DOI - 10.1007/s40547-020-00109-2
Subject(s) - analytics , customer intelligence , business , web analytics , business analytics , customer engagement , set (abstract data type) , marketing , customer to customer , customer advocacy , data science , computer science , customer retention , world wide web , business model , web development , web application security , the internet , service quality , business analysis , social media , programming language , service (business)
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