Open AccessAn Integrated Procedure to Pretest and Select Advertising Campaigns for TV
Author(s) -
Abba M. Krieger,
Leonard M. Lodish,
Ye Hu
Publication year - 2016
Publication title -
customer needs and solutions
Language(s) - English
Resource type - Journals
eISSN - 2196-2928
pISSN - 2196-291X
DOI - 10.1007/s40547-016-0065-4
Subject(s) - profitability index , advertising , profit (economics) , reliability (semiconductor) , advertising campaign , computer science , marketing , process (computing) , business , economics , power (physics) , microeconomics , physics , finance , quantum mechanics , operating system
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