Open AccessDoes Green Make You Greedy or Does it Make You Go Green? The Influence of Green Color Primes on Consumers’ Promotion Preferences
Author(s) -
Michael J. Barone,
Karen Page Winterich
Publication year - 2015
Publication title -
customer needs and solutions
Language(s) - English
Resource type - Journals
eISSN - 2196-2928
pISSN - 2196-291X
DOI - 10.1007/s40547-015-0058-8
Subject(s) - salience (neuroscience) , advertising , priming (agriculture) , promotion (chess) , marketing , green consumption , business , consumption (sociology) , psychology , microeconomics , social psychology , economics , production (economics) , cognitive psychology , politics , political science , law , social science , botany , germination , sociology , biology
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