Open AccessAdolescents’ and Young Adults’ Aesthetics and Functionality Preferences for Online Tobacco Education
Author(s) -
Allison J. Lazard,
Jessica Pikowski,
Lindsey N. Horrell,
Jennifer Cornacchione Ross,
Seth M. Noar,
Erin L. Sutfin
Publication year - 2019
Publication title -
journal of cancer education
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.579
H-Index - 43
eISSN - 1543-0154
pISSN - 0885-8195
DOI - 10.1007/s13187-019-1475-4
Subject(s) - tobacco use , focus group , young adult , function (biology) , public health , medicine , medical education , advertising , gerontology , environmental health , marketing , nursing , business , population , evolutionary biology , biology
As cigarette use rates decline among adolescents and young adults, public health officials face new challenges with high use of non-cigarette tobacco products (NCTPs). Online tobacco education is a potential solution to discourage use, yet limited information is available for how online media should look and function. This study aims to fill this gap by conducting focus group interviews to identify adolescents and young adults' aesthetic and functionality preferences for online tobacco education (phase 1) followed by interviews to assess a NCTP education website developed (phase 2). We found preferences for use of font and colors to highlight tobacco information in organized designs. Interactive features (quizzes) motivated engagement, and participants desired responsive designs that function similarly across devices. Public health researchers and educators should apply aesthetic and functionality preferences to reduce NCTP use and help create a tobacco-free future for youth.