Open AccessThe impact of value-related crises on price and product-performance elasticities
Author(s) -
Raoul V. Kübler,
Michael Langmaack,
Sönke Albers,
Wayne D. Hoyer
Publication year - 2019
Publication title -
journal of the academy of marketing science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 5.512
H-Index - 170
eISSN - 1552-7824
pISSN - 0092-0703
DOI - 10.1007/s11747-019-00702-5
Subject(s) - outrage , boycott , economics , value (mathematics) , product (mathematics) , profit margin , microeconomics , enterprise value , elasticity (physics) , econometrics , mathematics , materials science , geometry , accounting , finance , politics , political science , law , composite material , statistics
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