Open AccessThe give and take of cause-related marketing: purchasing cause-related products licenses consumer indulgence
Author(s) -
Chun-Tuan Chang,
Xing-Yu Chu
Publication year - 2019
Publication title -
journal of the academy of marketing science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 5.512
H-Index - 170
eISSN - 1552-7824
pISSN - 0092-0703
DOI - 10.1007/s11747-019-00675-5
Subject(s) - indulgence , feeling , purchasing , prosocial behavior , marketing , business , product (mathematics) , profit (economics) , quality (philosophy) , advertising , psychology , social psychology , economics , microeconomics , philosophy , geometry , mathematics , epistemology , political science , law
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