Open AccessA theoretical model of the formation and dissolution of emerging market international marketing alliances
Author(s) -
Kiran Pedada,
S. Arunachalam,
Mayukh Dass
Publication year - 2019
Publication title -
journal of the academy of marketing science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 5.512
H-Index - 170
eISSN - 1552-7824
pISSN - 0092-0703
DOI - 10.1007/s11747-019-00641-1
Subject(s) - extant taxon , emerging markets , marketing , context (archaeology) , business , developing country , international market , industrial organization , economics , commerce , economic growth , finance , paleontology , evolutionary biology , biology
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