Open AccessAdapting influence approaches to informed consumers in high-involvement purchases: are salespeople really doomed?
Author(s) -
Bryan Hochstein,
Willy Bolander,
Ronald E. Goldsmith,
Christopher R. Plouffe
Publication year - 2018
Publication title -
journal of the academy of marketing science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 5.512
H-Index - 170
eISSN - 1552-7824
pISSN - 0092-0703
DOI - 10.1007/s11747-018-0609-2
Subject(s) - business , marketing , interpersonal influence , variety (cybernetics) , real estate , interpersonal communication , consumer behaviour , advertising , psychology , computer science , finance , social psychology , artificial intelligence
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