Open AccessBenefitting a few at the expense of many? Exclusive promotions and their impact on untargeted customers
Author(s) -
Christopher L. Newman,
Melissa Cinelli,
Douglas W. Vorhies,
Judith Anne Garretson Folse
Publication year - 2018
Publication title -
journal of the academy of marketing science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 5.512
H-Index - 170
eISSN - 1552-7824
pISSN - 0092-0703
DOI - 10.1007/s11747-018-0601-x
Subject(s) - business , marketing , advertising , commerce , industrial organization
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