Open AccessScanning for discounts: examining the redemption of competing mobile coupons
Author(s) -
Paul C. Mills,
César Zamudio
Publication year - 2018
Publication title -
journal of the academy of marketing science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 5.512
H-Index - 170
eISSN - 1552-7824
pISSN - 0092-0703
DOI - 10.1007/s11747-018-0592-7
Subject(s) - coupon , advertising , brand loyalty , business , loyalty , marketing , context (archaeology) , competition (biology) , purchasing , paleontology , ecology , finance , biology
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