Open AccessSelling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges
Author(s) -
Annette Ptok,
Rupinder P. Jindal,
Werner Reinartz
Publication year - 2018
Publication title -
journal of the academy of marketing science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 5.512
H-Index - 170
eISSN - 1552-7824
pISSN - 0092-0703
DOI - 10.1007/s11747-018-0589-2
Subject(s) - operationalization , conceptualization , construct (python library) , metric (unit) , benchmark (surveying) , computer science , marketing , marketing mix modeling , marketing research , measure (data warehouse) , data science , business , data mining , marketing effectiveness , return on marketing investment , artificial intelligence , philosophy , geodesy , epistemology , programming language , geography
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