Open AccessA meta-analytic review of influence strategies in marketing channel relationships
Author(s) -
Wesley J. Johnston,
Angelihat Hanh Le,
Julian Ming-Sung Cheng
Publication year - 2017
Publication title -
journal of the academy of marketing science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 5.512
H-Index - 170
eISSN - 1552-7824
pISSN - 0092-0703
DOI - 10.1007/s11747-017-0564-3
Subject(s) - general partnership , contingency , quality (philosophy) , marketing channel , meta analysis , marketing , psychology , social exchange theory , business , social psychology , medicine , linguistics , philosophy , finance , epistemology
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