Open AccessIt’s only natural: the mediating impact of consumers’ attribute inferences on the relationships between product claims, perceived product healthfulness, and purchase intentions
Author(s) -
Christopher Berry,
Scot Burton,
Elizabeth Howlett
Publication year - 2017
Publication title -
journal of the academy of marketing science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 5.512
H-Index - 170
eISSN - 1552-7824
pISSN - 0092-0703
DOI - 10.1007/s11747-016-0511-8
Subject(s) - ambiguity , product (mathematics) , natural (archaeology) , marketing , business , affect (linguistics) , foundation (evidence) , natural experiment , advertising , psychology , computer science , political science , geometry , mathematics , archaeology , history , statistics , communication , law , programming language
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