Open AccessDefining the essence of a university: lessons from higher education branding
Author(s) -
Arild Wæraas,
Marianne N. Solbakk
Publication year - 2008
Publication title -
higher education
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.9
H-Index - 99
eISSN - 1573-174X
pISSN - 0018-1560
DOI - 10.1007/s10734-008-9155-z
Subject(s) - consistency (knowledge bases) , higher education , process (computing) , identity (music) , resistance (ecology) , phenomenon , public relations , sociology , brand identity , marketing , political science , epistemology , business , computer science , law , aesthetics , ecology , philosophy , artificial intelligence , biology , operating system
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