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Community Engagement as a Process and an Outcome of Developing Culturally Grounded Health Communication Interventions: An Example from the DECIDE Project
Author(s) -
Palmer-Wackerly Angela L.,
Krok Jessica L.,
Dailey Phokeng M.,
Kight Linda,
Krieger Janice L.
Publication year - 2014
Publication title -
american journal of community psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.113
H-Index - 112
eISSN - 1573-2770
pISSN - 0091-0562
DOI - 10.1007/s10464-013-9615-1
Subject(s) - health psychology , community engagement , psychological intervention , grounded theory , health communication , community based participatory research , focus group , public engagement , public relations , intervention (counseling) , psychology , process (computing) , public health , medical education , sociology , medicine , nursing , qualitative research , participatory action research , political science , social science , computer science , anthropology , operating system
Community engagement is a process often used in developing effective health communication interventions, especially in traditionally underserved cultural contexts. While the potentially positive outcomes of community engagement are well established, the communication processes that result in engagement with cultural groups are less apparent. The focus on the outcomes of engagement at the expense of describing how engagement occurs makes it difficult for methods to be improved upon and replicated by future studies. The purpose of the current manuscript is to illustrate the process of achieving community engagement through the development of a culturally grounded health communication intervention. We offer practical suggestions for implementing community engagement principles, as well as the benefits and challenges inherent in this approach to research. Key points are illustrated using examples from the DECIDE Project, a culturally grounded intervention for improving communication about clinical trials in the medically underserved Appalachian region.