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Advertising: The advertising agency and the r&d department
Author(s) -
Lois Mike Jag
Publication year - 1983
Publication title -
journal of the american oil chemists' society
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.512
H-Index - 117
eISSN - 1558-9331
pISSN - 0003-021X
DOI - 10.1007/bf02702122
Subject(s) - agency (philosophy) , advertising , business , advertising campaign , sound (geography) , advertising account executive , online advertising , sociology , computer science , world wide web , the internet , social science , geomorphology , geology
The role of the advertising agency in selling products is discussed. Suggestions are made on the importance of the R&D Department in helping an agency develop and implement a sound advertising campaign.
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